Wholesale & Samples

ORIGINS: South America, Africa
TASTING NOTES: Bold, Agile, Focused
ROAST LEVEL: Medium/Full City+

While the countries of origin and farms may vary seasonally, our goal is to maintain a consistent flavor profile over time.  Current coffees are from Colombia, Brazil and Ethiopia

What is a hero day? Whether skiing, biking, or engaging in some other mountain activity, sometimes you have a day when you can do no wrong; you always pick the perfect line or stick your landings.  Whether you are headed outdoors or working from home, let's make it a Hero Day.

We roast on Mondays and Thursdays and ship the next day.  All orders placed on Monday or Thursday after 9:00 am will be shipped after the next roast day.

ROAST LEVEL: Dark/French

At long last, it's here - a dark roast coffee blend from First Ascent!  Our French Roast is bold, and smooth, but never burnt.  Perfect for espresso and for those who love to add milk, cream, or sugar.

Dawn Patrol dark roast coffee is sourced with the quality and roasted with the balance and precision you have come to know us for.   Be ready for whatever adventure tomorrow morning may bring.

We roast on Mondays and Thursdays and ship the next day.  All orders placed on Monday or Thursday after 9:00 am will be shipped after the next roast day.

8 hand-crafted single-serve specialty instant coffee packets. Made one small batch at a time at our roastery in the heart of Crested Butte, Colorado (elevation 8,909 ft.)

Hero Day Blend is a medium, well-balanced full body coffee - perfect for those who like light smokiness and roasted notes, but not so much that it overwhelms the cup. Tasting notes include dark chocolate and candied almond. First Ascent instant coffee is a choice for camping, travel, or any other outdoor adventure. 

We start by sourcing specialty-grade coffees that are in season from small farms and co-ops. We roast it just like we roast all our coffees, striving to highlight natural flavors and sweetness. Finally, we brew for quality and proper extraction, making sure that the final result is balanced — it is neither bitter nor sour.  A hand-crafted instant coffee that is lightweight, convenient, and delicious.

Go ahead, throw some Hero Day specialty instant in your pack— you deserve great coffee no matter where your adventures take you.

REGION: Yirgacheffe

ROAST LEVEL: Light/City

Coffee grown in the many districts and kebeles of the Gedeo Zone is often referred to as Heirloom varieties, many of which were propagated and distributed to farmers in the last 40 years. Trees grow in red brown fertile soil under the shade of many tree species including Bibira, Cordia Africana, and the subsistence crop Ensete ventricosum.

This lot of Koke Honey was sourced from a total of around 1200 small holder farmers from Birbes Kela, Koke, Konga, Wedessa, and Tisho Kebeles who bring their harvested cherries for processing at the Koke and Birbes Kele washing stations. 

Honey Processing

Harvested cherries are fermented in-cherry for two days prior to being pulped. The pulped coffee is then dried on raised beds to its optimal humidity.

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12 hand-crafted single-serve specialty instant coffee packets. Made one small batch at a time at our roastery in the heart of Crested Butte, Colorado (elevation 8,909 ft.)

Are you the type of coffee drinker who loves variety?  Or maybe you are heading out with a posse, and you don't know what your friends prefer.  This box contains 3 each of our Ethiopia (light roast), Guatemala (light roast), Hero Day (medium roast), and Dawn Patrol (dark roast) coffees.  Sourced with the quality and roasted with the balance and precision you have come to know us for.  Be ready for whatever adventure tomorrow morning may bring.

We start by sourcing specialty-grade coffees that are in season from small farms and co-ops. We roast it just like we roast all our coffees, striving to highlight natural flavors and sweetness. Finally, we brew for quality and proper extraction, making sure that the final result is balanced — it is neither bitter nor sour.  A hand-crafted instant coffee that is lightweight, convenient, and delicious.

8 hand-crafted single-serve specialty instant coffee packets. Made one small batch at a time at our roastery in the heart of Crested Butte, Colorado (elevation 8,909 ft.)

Our Hand-Crafted Instant Coffee made with our Dawn Patrol Blend. Dark, bold, and smooth, but never burnt.

For years, we only roasted our coffees light to medium, but so many customers requested a dark roast, that we gave it a go.  And we love it!  Sourced with the quality and roasted with the balance and precision you have come to know us for.   Be ready for whatever adventure tomorrow morning may bring.

We start by sourcing specialty-grade coffees that are in season from small farms and co-ops. We roast it just like we roast all our coffees, striving to highlight natural flavors and sweetness. Finally, we brew for quality and proper extraction, making sure that the final result is balanced — it is neither bitter nor sour.  A hand-crafted instant coffee that is lightweight, convenient, and delicious.

Go ahead, throw some Hero Day specialty instant in your pack— you deserve great coffee no matter where your adventures take you.

***BACKORDERED - Expected to ship in 1 to 2 weeks***

This instant coffee sample pack includes one single-serve packet of Dawn Patrol (dark roast), Hero Day (medium roast), and Ethiopia (light roast).  Free shipping.  Limit one per customer.

We get it.  You're skeptical.  Maybe the idea of instant coffee evokes memories of burnt, stale cups of compromise.  Perhaps you can't imagine that instant coffee could taste good enough to justify paying more than you have for Nescafe or Starbucks Via.  And words, words, words (even from Outside Magazine and Forbes) aren't going to convince you.  

For just $5, we will send you a packet of each our Hand-Crafted Instant Coffees- Ethiopia, Hero Day, and Dawn Patrol.  When you receive it in the mail and make it in your kitchen, hot or cold, we know you will get what all the fuss is about.  You're going to want some of our instant ready to go for camping and iced coffee season. 

We start by sourcing specialty-grade coffees that are in season from small farms and co-ops. We roast it just like we roast all our coffees, striving to highlight natural flavors and sweetness. Finally, we brew for quality and proper extraction, making sure that the final result is balanced — it is neither bitter nor sour.  A hand-crafted instant coffee that is lightweight, convenient and delicious.

Try all three varieties of our Hand-crafted Specialty Instant Coffee. Made one small batch at a time at our roastery in the heart of Crested Butte, Colorado (elevation 8,909 ft.)

REGION: Manizales, Caldas
TASTING NOTES: Dark Chocolate, Nutty, Full Body
ROAST LEVEL: Medium/Full City+

This coffee is a blend of multiple regions in Colombia with a focus on cup consistency. It is decaffeinated by the local company Descafecol SA, in the town of Manizales, Caldas, using the Ethyl Acetate (EA) process.

We roast on Mondays and Thursdays and ship the next day.  All orders placed on Monday or Thursday after 9:00 am will be shipped after the next roast day.

ORIGINS: Colombia, Brazil, Ethiopia
TASTING NOTES: dark chocolate, fresh strawberries
ROAST LEVEL: blend of light and dark

The staff favorite espresso blend here in the factory. We are always experimenting and tasting coffee and this blend is the result of that play with coffee. Most blends are combined before they go into the roaster, resulting in an even roast for all the coffee but we wanted the dark chocolate, rich body of Dawn Patrol along with some juicy fruit notes. Combining our Ethiopia natural coffee that has been roasted to highlight those origin notes of bright, juicy strawberries with the darker roasted Dawn Patrol has created an incredibly complex, rich and delicious espresso. Excellent as a shot, americano or with milk. 

We roast on Mondays and Thursdays and ship the next day.  All orders placed on Monday or Thursday after 9:00 am will be shipped after the next roast day.