Ready for Adventure

Inspired by our adventures in the Colorado Mountains, we wanted to make a coffee that was perfectly transportable.

Our Story

We started First Ascent to bring good coffee to great places.

What do people have to say about our coffee?

All-around best instant coffee. It’s nicely balanced, neither too acidic nor bitter, with just a touch of roasty notes in its finish.

Outside Magazine

In a head-to-head test of four top instant coffee brands, First Ascent’s Ethiopia Light Roast Instant Coffee emerged the clear winner. Testers were pleasantly surprised to see a light froth and to detect a bright, balanced taste. 

Backpacker Magazine

Did not disappoint, a delightful and quick cup of coffee.

Barista Magazine

Putting the sustainability into convenience.


This instant coffee is impressive enough to fool an unsuspecting consumer. Color us both caffeinated and impressed!

Outdoor Gear Lab

First Ascent comes with a price and flavor associated with craft quality.

Adventure Journal

Add customer reviews and testimonials to showcase your store’s happy customers.

Mark Moran