From Running the Grand Teton while guiding, to running the Teton Crest Trail, to guiding a 12-hour car-to-car ascent Mt. Moran, First Ascent Coffee was how each day started. It fueled my dreams. Thanks!
Seriously the best instant coffee out there! Most instant coffees have a weird, metallic taste that usually requires a bunch of sugar to hide. First Ascent's instant coffee tastes JUST like what I get out of a bag of their normal coffee, with no metallic taste or "film" that gives most instant coffees a weird texture feeling. My normal method of consuming FA's instant coffee - hot or cold water with no sugar.
I have been loving the convenience of brining First Ascent instant to the crag and adding it to an iced water bottle on hot days for a tasty cold brew. So delicious no cream is needed!